The e-Marketing Test

Answer these 10 questions as best you can:
 

A) Who controls the effectiveness of the message transmitted by the website of the company?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

B) Who analyzes visitor statistics and draws conclusions regarding the characteristics and preferences of the public?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

C) Who analyzes the mentions of the company on the Internet made by third parties and acts on them?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

D) Who works and controls the position of the site in the search engines?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

E) Who uses the internet as a market analysis tool? (surveys, reception of suggestions, analysis of website use)

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

F) Who deals with exchanging links and other services with other sites?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

G) Who implements a strategy for the promotion and development of the presence on the Internet?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

H) Who develops and manages the virtual community of site users?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

I) Who monitors the competition online presence?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

J) Who plans and implements new features for the laboratory's website?

1: Marketing - 2: Systems - 3: Graphic Design - 4: I do not know - 5: Nobody

Results:

If your company does not have an e-marketing area, it is normal to obtain 10 to 20 points. It's pretty good

From 21 to 41 the situation is alarming. It means that untrained people are in charge of matters of vital importance for your company or business unit.

FROM 42 to 50 the problem is serious. You are completely missing out on the most important and least expensive communication channel to act on your market.

If these questions expose weak points of your business strategy, and nobody wants or can correct them, think:

These tasks:

· Define the competitiveness of your company

· Are at the intersection between pharmaceutical marketing and Internet systems.

· Are highly visible to expert users

· Are based on a technology that evolves very fast

· Require many hours of connection by experienced professionals.

Can we talk about this?

Contact. Sergio Samoilovich, M.D., Ph.D.