Bibliography about Digital Pharma Marketing- Spanish version
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Ask us any of these papers, in full, no compromise. |
| # |
File name |
Theme |
kb |
año |
| 1 | A comparison of codes of pharmaceutical marketing practices.pdf | International regulatory situation and in India. | 132 | 2004 |
| 2 |
An Export-Marketing Model for Pharmaceutical Firms The Case of Iran.pdf |
Marketing theories applied to the particular case of the pharmaceutical industry in Iran. |
535 | 2013 |
| 3 |
Buenas.normas.promocion.medicamentos.recetados.pdf |
Ministry of Health Resolution No. 627/2007 "Good Practices for the Promotion of Prescription Drugs" | 55 | 2007 |
| 4 | Digital Health Care-The Convergence of Health Care and the Internet.pdf | Forecast of the growing role of the Internet in marketing 1 to 1 and personalized medical therapy | 381 | 2016 |
| 5 | Digital health revolution perfect storm or perfect opportunity.pdf | Opportunities that digital medicine offers to the pharmaceutical industry | 515 | 2016 |
| 6 | Digital Pharmaceutical Marketing A Review.pdf |
Description of how the leader drug companies are using the Internet to engage their customers. |
150 | 2015 |
| 7 | Disposable.author. How Pharmaceutical Marketing Is Embraced within Medicine Scholarly Literature.pdf | A critique of how industry manipulates scientific authors. | 188 | 2015 |
| 8 | E-detailing information technology applied to pharmaceutical detailing | The medical visit by video offers better cost / benefit than the physical visit | 285 | 2015 |
| 9 | How to Achieve Digital Pharma Marketing Results Dealing with Disruption.pdf |
Effect of new technologies on the traditional way of doing pharmaceutical business | 1000 | 2015 |
| 10 | Key opinion leaders and the corruption of medical knowledge what the Sunshine Act will and wont cast light on.pdf | Analysis of the transparency law of pharmaceutical payments to doctors, within the Obama Care plan. | 218 | 2013 |
| 11 | Marketing to Physicians in a Digital World.pdf | The industry is providing digital services to doctors, sometimes instead of giving them free samples. | 455 | 2014 |
| 12 | Pharmaceutical digital marketing and governance illicit actors and challenges to global patient safety and public health.pdf | The modern marketing faces illicit activities, for example pharmacies that sell from doubtful origin through the web. | 912 | 2013 |
| 13 |
Pharmaceutical Marketing and the New Social Media.pdf |
Mark the risks of self-medication and the direct purchase of medicines on the web. Proposes regulation of new media. | 301 | 2010 |
| 14 |
Pharmaceutical-Digital-Marketing-Cutting-Edge-Information-PH196-summary.pdf "Transforming your multichannel marketing mix to unlock brand value" |
Summary of investment data from US laboratories in digital marketing, type of studies, how they gather information and how they program campaigns and digital actions in pursuit of sales. |
643 | 2014 |
| 15 | Prescribers and Pharmaceutical Representatives.Why Are We Still Meeting.pdf | Discusses the benefits and harms of the medical visit by agents in the pharmaceutical industry. | 156 | 2009 |
| 16 | Proy.ley.anti.muestra.pdf | Bill to prohibit pharmaceutical advertising outside pharmacies and the distribution of medical samples. Roy Nikisch Senator UCR. | 30 | 2009 |
| 17 | The 2002 PhRMA Code Did Anybody Bother to Ask the Reps.pdf | Sales agents opinions in the USA on the new regulation of the activity. Those of large companies are more in agreement than those of small companies. | 746 | 2010 |
| 18 | The role of pharmaceutical marketing and other factors.Yemeni.pdf | Survey on prescriptive decision-making among doctors in Yemen | 179 | 2013 |
| 19 | The undiscovered Argentine pharmaceutical market.pdf | Description of the Direct Pharma campaign to sell claritine to previously unvisited doctors. | 1200 | 2001 |
| 20 | Vulnerabilities to misinformation in online pharmaceutical marketing.pdf | Study on the acquisition of erroneous information on the Internet | 554 | 2013 |
| 21 | Industria Farmacéutica, Dinero y Salud Pública: ¿Existe la obligación de decir la verdad (parresia) en un contexto de libertad de expresión? (Big Pharma, Money, and Public Health: Is Truth-Telling (Parrhesia) a Duty in a Context of Freedom of Speech?) | Criticism of the North American health system, which allows the wide publicity of ethical medicines and increases the not always necessary consumption of medication. | 218 | 2018 |
| 22 | Critical factors in adopting a knowledge management system for the pharmaceutical industry | Knowledge management systems give value to pharmaceutical companies, but their successful adoption requires commitment from employees. | 145 | 2006 |
| 23 | Digital Marketing | Electronic commerce changes the known rules of the pharmaceutical market. For example, prices can be established directly between seller and buyer, without the intervention of intermediaries. Same happens with the delivery of information. Marketing is increasingly, "one to one". | 162 | 2002 |
| 24 |
E-business in the pharmaceutical industry |
In the past, the most significant investment in the pharmaceutical industry was in research and development. Now, the investment in direct/electronic marketing gains more value. The internet eliminates borders and shortens the distance between knowledge generator and consumer. | 71 | 2002 |