Pharma e-Marketing
Goals - Internet improves the communication strategy of the pharma lab, reaching more people with less effort. Social networks are now the main focus of all the marketing departments. Quality content and community leadership are the main tools now. SEO and SEM keep being necessary and cost/effective.
Related services - Web, postings, mailing, software, whatsapp and SMS. How to choose, how to implement.
Systems - Most systems that help pharma labs to work faster and better / programming, testing, translating.
Remote medical liaison - Writing and phoning from abroad, most medical liaison tasks can be done in remote form
Electronic medical systems (Spanish)- support for electronic medical systems
Facebook page
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Goals
- Support the laboratory's promotional task from the Internet, with the collective communication tools offered by current technology
- Detect early trends in medical opinion
- Identify opinion leaders or candidates and transform them into strategic allies
- Generate proposals (events, marketing actions, others) and test their consistency and convening power
- Distribute scientific information that supports laboratory products
- Respond publicly to the questions that may arise regarding laboratory products, in an early and visible way.
- Capture visitors within very specific targets, register their data and contact them for marketing actions one-on-one.
- Reinforce the institutional image of the laboratory expressed by its traditional website.
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